ALIVE MUSEUM

WELCOME to 3300 metre squares of absolute fantasy where you can be an Achilles riding a chariot, a Superman flying in the sky or a rockstar holding Marilyn Monroe in his arms. Established in Insa-dong and opened for public display on 6^th March 2014, the Alive museum is the largest trick art exhibition centre in Korea. With over 66 artworks on display, 37 of which are interactive artworks and about 24 object art displays, the Alive museum in Insadong will truly amaze you.

The structure of the museum is broken into two parts. Museum 1 (Magical Labyrinth zone) uses an integration of world famous paintings and optical illusion art techniques to fool the eyes and to keep your camera busy. Museum 2 (Dino world) is where you meet Marilyn Monroe and the lovely mascot Dino. Artworks here employ both painting as well as multimedia art.

The major theme of the Alive museum is to awaken and revive the ‘lost child’ in all of us. Standing among these beautiful and detailed artworks, one cannot help but feel like a child again. The variety of artworks and the ease of understanding each artwork make one curious and light-footed. Once you enter the museum, your only rest is when you finish the journey!

While visiting the museum, there are a couple of things to keep in mind. A good camera and a patient friend are two things that you chiefly need. You can also visit the museum with your date, but know that if you are a man, you would be spending a lot of time just taking photographs of her. Usually it is better to visit the museum being your bare clothed self without any accessories like bags, umbrellas, etc. You surely don’t want a bag or umbrella to spoil your photos, now do you? Finally, it is better to wear darker clothes while visiting the museum since dark clothes don’t reflect much light. A black shirt and a blue pair of jeans would dramatically increase the deceptive potential of your photographs. If the readers are paying enough concentration, this is exactly what I wore! (Yes, my fashion sense would take over the world!!!)

VISITOR’S GUIDE

·         Location: Hongik Building. 7-8 Fl. 194 Insa-dong, Jongno-gu, Seoul, Korea 110290

·         Opening hours: 9:00 am – 10.30 pm (Ticketing office would close at 9.30 pm)

·         Telephone: 82 2-2034-0697